The price which the manufacturer puts on their product to sell.

The Manufacturer Suggested Retail Price (MSRP) is your sell-price for the given item, according to its producer. It is designed to standardize prices and empowers buyers to determine whether the prices demanded by sellers are fair and appropriate in the given product or business. Amazon will show MSRP over the selling price if the current price is lower compared to its MSRP.

The suggested retail price formula is the cost of goods plus the cost of labor plus operating expenses equals the wholesale price. Then, wholesale price multiplied by 50 minus 100 percent equals the suggested retail price.