products which are manufactured or provided by a company and are going to be offered under another company’s brand.
Private label products are those manufactured by a single company for sale under another company’s brand. These products can be found in a wide range of industries from food to cosmetics.
A private label product is produced by a contract or third-party manufacturer and sold under a retailer’s name. As the retailer, you specify everything about the product, what goes inside, how it’s packed, what the label looks like, and also pay to have it produced and delivered to your store. This is in contrast to purchasing products from other companies with their new names on them.