A kind of online marketing which you pay a price for each time your ad is clicked by users.

Pay per click is a model of online advertising in which advertisers pay a fee every time one of their ads is clicked. It is a method of purchasing visits to your website, rather than trying to”earn” those visits organically.

The basic PPC formula is Pay-per-click ($) = Total Advertising Cost ($) ÷ Number of Ads clicked.

Search engine marketing is one of the most common forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when a person searches on a keyword which is related to their business offering. For instance, if we bid on the keyword “PPC software,” our advertisement might appear in the very top place on the Google results page.

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