The grocery delivery marketplace is heating up, and that is excellent news for customers. Some Days following Target started same-day delivery for online purchases in most of the United States, Walmart has now launched Delivery Unlimited, a subscription service costing $98 per year or $13 per month. This means you’ll no longer have to pay delivery charges for each supermarket, thou your purchases will need to come to at least $30.

The country’s biggest grocer said it would be supplying the service this fall for at least one million customers in three cities: Pittsburgh, Kansas City, Missouri, and Vero Beach, Florida. After this season, the service, known as InHome Delivery, will also accept returns for items purchased on Walmart.com.

As for the competition, Amazon Prime, that includes a range of grocery items from Prime Pantry, prices higher at $119 per year, but of course the additional $20 provides far more than shipping, together with movies, TV shows, music, and books, by way of instance, also a part of the deal.

The new strategy is called Delivery Unlimited, and as its name suggests, subscribers can dictate whatever markets they need, and the packages will be delivered without any additional expenses.

The merchant currently offers grocery pickup at 2,450 places and shipping at nearly 1,000 locations. It says it is on track to provide pickup at 3,100 stores and delivery at 1,600 by the end of 2019.